Iron Man 2: Whiplash – Slash and Burn (Littleloud for Paramount Pictures International).Iron Man 2: Upgraded (Littleloud for Dr Pepper).

Tron Legacy: Space Paranoids (Encom/Kevin Flynn).

Other new digital marketing uses of Unity include: We never expected a cereal box to be used as a controller!” We work very hard to make Unity as accessible as possible to people with a wide variety of skills, and we're amazed at what creative people are doing with it. 'We have created something unique and immersive by combining augmented reality with the easy to use power of the Unity engine.'ĭavid Helgason, CEO of Unity Technologies, said, “The growing use of Unity outside of gaming confirms our prediction that ‘gamification’ is truly underway. 'Putting the clients' product at the heart of the experience bridges the gap between the physical and digital,' said Robert Stock, Executive Producer, Boffswana. A printable copy of the controller has been made available for players outside of the United States. Their recently launched ‘Honey Nut Cheerios Honeyway Train’ augmented reality game uses the actual Cheerios cereal box – connected via webcam – as the game controller. Saatchi & Saatchi NY along with developer Boffswana are leading the charge for General Mills' Cheerios brand. Though primarily designed for the creation of video games for the web, PC, Mac, Wii™, Xbox 360, PS3, Android, iPhone and iPad, the Unity platform has been used to create advergames for the likes of Cheerios, Gorillaz, 'Clash of the Titans,' 'Iron Man 2' and Juventus Football Club.

Unity Technologies today announced a surge in the number of brands and agencies using its development platform Unity.

Unity3d using an xbox controller on mac